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“From shaping CRM to understanding today’s omni-channel digital customer, Barton Goldenberg leads the way again with his compelling insights and methodologies. The timing of his latest book, The Definitive Guide to Social CRM, once again demonstrates his forward thinking.”
Bob Dunfee“CRM is rather boring in itself. It's the fortunes you can build using CRM that makes it so interesting.”
Michael McCafferty“Barton Goldenberg is simply the most effective transformational leader I have met. His business acumen is matched only by his ability to understand the dimensions behind how change stems from acustomer’s needs to an "organization’s operations. Now Barton in his new book, The Definitive Guide to Social CRM, captures how an "organization should plan, manage, and leverage social media as a means to increase the bottom line.”
Cyrus Aram“Saying, “I don’t have time for CRM.” is like saying, “I don’t have time to look at my GPS app because I am too busy trying to figure out the best way to get from here to there.”
Bobby Darnell, Time For Dervin - Living Large In Geiggityville“Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.”
Marc Ostrofsky