Rams Quotes

“Design should not dominate things, should not dominate people. It should help people. That's its role.”

“Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.”

“There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.”

“I don't like computers. I still like to do my drawings by hand.”

“Rams wrapped in thermogene beget no lambs.”

“Having small touches of colour makes it more colourful than having the whole thing in colour”

“Wisdom of the Ages "Assault and Battery" Weather forecast for the St. Louis Rams next Sunday in Seattle.”

“I truly believe that we're about to enter a second golden age of design. The first one was in the '50s and '60s, when designers like Raymond Loewy, Charles Eames, George Nelson and Dieter Rams were shepherds of the brands they were working with. They had influence over the products and how companies communicated and promoted themselves.”

“Polly felt questing eyes boring into her. She was embarrassed, of course. But not for the obvious reason. It was for the other one, the little lesson that life sometimes rams home with a stick: you are not the only one watching the world. Other people are people; while you watch them they watch you, and they think about you while you think about them. The world isn’t just about you.”