Rebrand Quotes

“Your dreams are like the market grounds; their locations really matter. If you keep hiding your potentials out of sight, you may be great but unknown! Your influence can travel long distances if only you give them the chances to go where they are needed! Rebrand yourself!”

“Ambition’ is ‘greed’ rebranded.”

“I was asked to design the tuxedo for Mr. Peanut. They're rebranding him. That was probably the most interesting request. I didn't spend a long time considering it.”

“Branding is a lot of things, but one thing it's not is soft.When you brand, rebrand or brand-diggity, ask yourself one thing to do it right: how will my brand create buyers?If you’re in business, that’s the goal. Buyers. Branding done well creates both long term loyalty and timely purchases.”

“Christmas is about community, collaboration, celebration. Done right, Christmas can be an antidote to the Me First mentality that has rebranded capitalism as neo-liberalism. The shopping mall isn't our true home, nor is it a public space, though, as libraries, parks, playgrounds, museums and sports facilities disappear, for many the fake friendliness of the mall is the only public space left, apart from the streets”

“Massive changes may have occurred in libraries in recent years, with new digital resources and services supplementing the old traditional resources and services, the dog-eared card catalogues ripped up and destroyed, workstations suddenly everywhere, but one essential aspect of “libraryness” has not changed: libraries remain places dedicated to storage. Books continue to be published in greater and greater numbers – so great in fact that there are no accurate figures as to exactly how many are published: some say one every thirty seconds, others four thousand per day, others a million per year – and somehow, whether through the off-site storage of the physical books themselves, or microfilm copying, or digital scanning, we remain obliged to keep up with or afloat in this vast deluge of paper. Even the new, high-tech rebranded libraries opened to great fanfare in the London Borough of Tower Hamlets in the 1990s could not get away from this essential fact of paper hoarding: they were called “Idea Stores.” - p.56”

“In this digital age with its speed of change, any brand that refuses to ‎innovate will die”

“The world is fast changing and until you learn to adapt and adjust to stand out from the masses, you will fade into oblivion”

“Brands and customers alike, do evolve”