“We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on Earth - that is what we need to do here. Together, we can upcycle everything. The world will be better for our positive visions and actions.”
William McDonough“We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on Earth - that is what we need to do here. Together, we can upcycle everything. The world will be better for our positive visions and actions.”
William McDonough“Ultimately a regulation is a signal of design failure...it is what we call a license to harm: a permit issued by a government to an industry so that it may dispense sickness, destruction, and death at an "acceptable" rate.”
William McDonough, Cradle to Cradle: Remaking the Way We Make Things“Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.”
William McDonough, Cradle to Cradle: Remaking the Way We Make Things