[W]e might do better here to think of culture as fashion. And in fashion, of course, the key is not wearing a particular outfit but being able to wear it ... Clothing is a mere collection of garments; fashionability is a performative capacity, an ability to effect the right look through an effective combination of garments, social sense, and bodily performance.

[W]e might do better here to think of culture as fashion. And in fashion, of course, the key is not wearing a particular outfit but being able to wear it ... Clothing is a mere collection of garments; fashionability is a performative capacity, an ability to effect the right look through an effective combination of garments, social sense, and bodily performance.

James Ferguson
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Historical periodization always tells a story. It is a narrative device for putting meaning into the flux of historical process - creating protagonists, heroes, pace, and plot. For this reason, the division of history into periods always carries an ideological load, and it is a methodological imperative to approach questions of broad historical periodization with this in mind.

James Ferguson
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[W]e might do better here to think of culture as fashion. And in fashion, of course, the key is not wearing a particular outfit but being able to wear it ... Clothing is a mere collection of garments; fashionability is a performative capacity, an ability to effect the right look through an effective combination of garments, social sense, and bodily performance.

James Ferguson, Expectations of Modernity: Myths and Meanings of Urban Life on the Zambian Copperbelt
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