“We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.”

“Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.”

“We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.”