When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn't about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.

When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn't about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.

Brian Eno
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Something I've realized lately, to my shock, is that I am an optimist, in that I think humans are almost infinitely capable of self-change and self-modification, and that we really can build the future that we want if we're smart about it.

Brian Eno
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I'd been making music that was intended to be like painting, in the sense that it's environmental, without the customary narrative and episodic quality that music normally has. I called this 'ambient music.' But at the same time I was trying to make visual art become more like music, in that it changed the way that music changes.

Brian Eno
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It's not the destination that matters. It's the change of scene.

Brian Eno
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Instruments sound interesting, not because of their sound, but because of the relationship a player has with them. Instrumentalists build a rapport with their instruments, which is what you like and respond to.

Brian Eno
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You can't have a relationship with a device whose limits are unknown to you, because without limits, it keeps becoming something else.

Brian Eno
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I think that technology is always invented for historical reasons, to solve a historical problem. But they very soon reveal themselves to be capable of doing things that aren't historical that nobody had ever thought of doing before.

Brian Eno
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I'm always interested in what you can do with technology that people haven't thought of doing yet. I think that's sort of a characteristic of the way I've worked ever since I started.

Brian Eno
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You can't really imagine music without technology.

Brian Eno
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I'm very good with technology, I always have been, and with machines in general. They seem not threatening like other people find them, but a source of fun and amusement.

Brian Eno
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I'm always interested in what you can do with technology that people haven't thought of doing yet.

Brian Eno
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