“When you say 'design,' everybody thinks of magazine pages. So it's an emotive word. Everybody thinks it's how something looks, whereas for me, design is pretty much everything.”

“Anger is a good motivator.”

“Engineers are behind the cars we drive, the pills we pop and the way we power our homes.”

“The wonderful thing about Apple technology is just how intuitive it is.”

“If you really want to improve technology, if you want things to work better and be better, you've got to protect the person who spends a lot of effort, money, and time developing that new technology.”

“So I think the winners in recession are the people who produce new technology that does things better, which people really want.”

“Beauty can come in strange forms.”

“I'm not into politics but I am committed to a cause: ensuring design technology and engineering stays on the U.K. curriculum, alongside science and maths - grounding abstract theory, merging the practical with the academic.”

“I don't design down to a price.”

“I don't particularly follow the Bauhaus school of design, where you make everything into a black box - simplify it.”

“When you say 'design,' everybody thinks of magazine pages. So it's an emotive word. Everybody thinks it's how something looks, whereas for me, design is pretty much everything.”