“You do not have to be superhuman to do what you believe in.”

“If you're going to be at a job environment, you should love it. You shouldn't do it just for money. You should do it because you love it. And the money comes naturally.”

“Good enough never is.”

“I've never felt like I was in the cookie business. I've always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience.”

“You do not have to be superhuman to do what you believe in.”

“What I wanted was to be allowed to do the thing in the world that I did best-which I believed then and believe now is the greatest privilege there is. When I did that success found me.”

“The principle was right there-you couldn't miss it. The more you did for your customers the more they did for us.”

“"Good enough never is" has become the motto of this company.”

“Good enough never is”