You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete.

You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete.

Satya Nadella
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Culture change means we will do things differently.

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I went through a phase of reading lots of Urdu poetry, thanks to the great transliterated versions that have become available.

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I will talk about two sets of things. One is how productivity and collaboration are reinventing the nature of work, and how this will be very important for the global economy. And two, data. In other words, the profound impact of digital technology that stems from data and the data feedback loop.

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Businesses and users are going to use technology only if they can trust it.

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We had the Windows app store in Windows 8, but one of the big changes in the design of Windows 10 is to make sure that the app store is front and center where our usage is, which is the desktop.

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We've had great successes, but our future is not about our past success. It's going to be about whether we will invent things that are really going to drive our future.

Satya Nadella
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You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete.

Satya Nadella
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One thing we've talked a lot about, even in the first leadership meeting, was, what's the purpose of our leadership team? The framework we came up with is the notion that our purpose is to bring clarity, alignment and intensity.

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The thing I'm most focused on today is, how am I maximizing the effectiveness of the leadership team, and what am I doing to nurture it?

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LinkedIn was an amazing deal for us to do because of their mission.

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