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“Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.”
Gideon Haigh“Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.”
Gideon Haigh“A monk's extraordinary patience can be a hindrance to desperate decision-making.”
Harsha Bhogle“Sometimes your greatest strength can emerge as a weakness if the context changes.”
Harsha Bhogle“Across professions, consistency is a direct product of work ethic.”
Harsha Bhogle“In sports teams, apart from talk of sporting prowess and the imparting of inspirational thought, an extraordinary amount of time is spent discussing, and flaunting, material possessions.”
Harsha Bhogle“The moment you put a deadline on your dream, it becomes a goal.”
Harsha Bhogle, The Winning Way: Learnings from sport for managers“I think the notion of dreaming in a time where we are told that it is foolish, futile or not useful is one of the most revolutionary things we can do. To have our lives determined by our dreams of a free world--instead of reactions to a state-imposed reality--is one of the most powerful tools of decolonization.”
Harsha Walia, Undoing Border Imperialism“Butterflies have always had wings; people have always had legs. While history is marked by the hybridity of human societies & the desire for movement, the reality of most of migration today reveals the unequal relations between rich & poor, between North and South, between whiteness and its others.”
Harsha Walia, Undoing Border Imperialism“The goal of spirituality is total and permanent freedom from psychological sorrows and sufferings. This is only possible when we will stop taking birth as individuals again and again.What makes us an ‘Individual’? The ignorance.What kind of ignorance? Our idea about our self that ‘I am an individual’.”
Harsha Yardi, Ashtavakra Gita: The Ultimate Solace“What is this power of words? In our everyday routine, we use words to carry out all our transactions. If someone praises us then we get happy and if someone criticizes us then we get annoyed. If we take a closer look at this phenomenon then we will easily understand that when somebody is praising us or calling us names, that time no material comes and hits us. All that happens is, we just get to hear the sound of the words uttered by the other person. When that sound reaches our ears, our mind starts analyzing and interpreting that sound. If the interpretation given by the mind is positive then we get happy. If the interpretation given by the mind is negative then we get annoyed. It is true that the meaning of those words is already present in our mind. Words only invoke the meaning already present in our mind. This relationship between words and their meanings is known as ‘Shakti’ (power) in philosophy.”
Harsha Yardi, Ashtavakra Gita: The Ultimate Solace