The moment you put a deadline on your dream, it becomes a goal.

The moment you put a deadline on your dream, it becomes a goal.

Harsha Bhogle
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Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.

Gideon Haigh
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A monk's extraordinary patience can be a hindrance to desperate decision-making.

Harsha Bhogle
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Sometimes your greatest strength can emerge as a weakness if the context changes.

Harsha Bhogle
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Across professions, consistency is a direct product of work ethic.

Harsha Bhogle
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In sports teams, apart from talk of sporting prowess and the imparting of inspirational thought, an extraordinary amount of time is spent discussing, and flaunting, material possessions.

Harsha Bhogle
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The moment you put a deadline on your dream, it becomes a goal.

Harsha Bhogle, The Winning Way: Learnings from sport for managers
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