“Before there were books, we read each other.”
“Remember, when we're lost in a story, we're not passively reading about something that's happening to someone else.”
Lisa Cron“...what draws us into a story and keeps us there is the firing of our dopamine neurons, signaling that intriguing information is on the way.”
Lisa Cron, Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence“If I ask you to think about something, you can decide not to. But if I make you feel something? Now I have your attention.”
Lisa Cron, Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence“MYTH: Beautiful Writing Trumps AllREALITY: Storytelling Trumps Beautiful Writing, Every Time”
Lisa Cron, Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence“Stories not only give us a much needed practice on figuring out what makes people tick, they give us insight into how we tick.”
Lisa Cron, Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence“Before there were books, we read each other.”
Lisa Cron, Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence“Each thing you add to your story is a drop of paint falling into clear water”
it spreads through and colors everything.All in One Creative & Marketing Platform to tell stories at scale
