“Remember, when we're lost in a story, we're not passively reading about something that's happening to someone else.”

“Remember, when we're lost in a story, we're not passively reading about something that's happening to someone else.”

“Remember, when we're lost in a story, we're not passively reading about something that's happening to someone else.”

“...what draws us into a story and keeps us there is the firing of our dopamine neurons, signaling that intriguing information is on the way.”

“If I ask you to think about something, you can decide not to. But if I make you feel something? Now I have your attention.”

“MYTH: Beautiful Writing Trumps AllREALITY: Storytelling Trumps Beautiful Writing, Every Time”

“Stories not only give us a much needed practice on figuring out what makes people tick, they give us insight into how we tick.”

“Before there were books, we read each other.”

“Each thing you add to your story is a drop of paint falling into clear water”