“It is the finding of neuroscience, in fact, that belief is at least in part a matter of emotion. Whatever we believe to be true lights up areas of our brain responsible for self-identification and the processing of feelings and sentiments. If we believe something, then, the object of our belief becomes an emotionally potent aspect of our own self-image. There is some common sense to this, too: the most passionate of believers and the most strident of New Atheists are palpably, visibly fired up and ready to defend their positions.”
“It is the finding of neuroscience, in fact, that belief is at least in part a matter of emotion. Whatever we believe to be true lights up areas of our brain responsible for self-identification and the processing of feelings and sentiments. If we believe something, then, the object of our belief becomes an emotionally potent aspect of our own self-image. There is some common sense to this, too: the most passionate of believers and the most strident of New Atheists are palpably, visibly fired up and ready to defend their positions.”
Steve Volk
“It is the finding of neuroscience, in fact, that belief is at least in part a matter of emotion. Whatever we believe to be true lights up areas of our brain responsible for self-identification and the processing of feelings and sentiments. If we believe something, then, the object of our belief becomes an emotionally potent aspect of our own self-image. There is some common sense to this, too: the most passionate of believers and the most strident of New Atheists are palpably, visibly fired up and ready to defend their positions.”
Steve Volk, Fringe-ology: How I Tried to Explain Away the Unexplainable-And Couldn'tAll in One Creative & Marketing Platform to tell stories at scale
