Lovability — the capacity to earn genuine, heartfelt love and loyalty from customers — is the secret ingredient that propels a select few organizations ahead and leads not only to consistent growth and profitability but sustainable happiness for everyone involved.

Lovability — the capacity to earn genuine, heartfelt love and loyalty from customers — is the secret ingredient that propels a select few organizations ahead and leads not only to consistent growth and profitability but sustainable happiness for everyone involved.

Brian de Haaff
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Lovable products, services, and companies are disrupting entire industries. They are changing the world.

Brian de Haaff, Lovability: How to Build a Business That People Love and Be Happy Doing It
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Lovability — the capacity to earn genuine, heartfelt love and loyalty from customers — is the secret ingredient that propels a select few organizations ahead and leads not only to consistent growth and profitability but sustainable happiness for everyone involved.

Brian de Haaff, Lovability: How to Build a Business That People Love and Be Happy Doing It
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Caring and a sense of purpose evoke better performance than pressure and fear. The idea that only obsessive egomaniacs can produce breakthroughs is nonsense.

Brian de Haaff, Lovability: How to Build a Business That People Love and Be Happy Doing It
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Love is the surprising emotion that company builders cannot ignore.

Brian de Haaff, Lovability: How to Build a Business That People Love and Be Happy Doing It
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Your principles are your true north because they instruct how you will handle every situation, especially when there is no easy choice.

Brian de Haaff, Lovability: How to Build a Business That People Love and Be Happy Doing It
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