“People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”

“We need to make the private public.”

“Top of mind means tip of tongue.”

“Stories carry things. A lesson or moral. Information or a take-home message.”

“If something is built to show, it's build to grow.”

“Marketing is about spreading the love.”

“When we care, we share.”

“People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”