“Stories carry things. A lesson or moral. Information or a take-home message.”
Jonah Berger“If something is built to show, it's build to grow.”
Jonah Berger, Contagious: Why Things Catch On“Marketing is about spreading the love.”
Jonah Berger, Contagious: Why Things Catch On“People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”
Jonah Berger, Contagious: Why Things Catch On