“Perception is reality.”

“The best Products are customized not standardized.”

“First class Manager hire first class leader, second class Manager hire third class manager and third class manager fire first class leader.”

“Service Excellence eats discount and rebate for breakfast.”

“Alles ist Service und ohne Service ist Alles nichts.”

“Perception is reality.”

“Leaders always look twice – because sometimes it is good from far but far from good – at a second look.”