“The consumer isn't a moron she is your wife. ”

“Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”

“Advertising reflects the mores of society, but it does not influence them.”

“The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.”

“I do not regard advertising as entertainment or an art form, but as a medium of information.”

“Leaders grasp nettles.”

“The advertisers who believe in the selling power of jingles have never had to sell anything.”

“Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.”

“A good advertisement is one which sells the product without drawing attention to itself.”

“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”

“If it doesn't sell, it isn't creative.”