“The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived less from the desire to seduce than from the desire to be seduced.”
“The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived less from the desire to seduce than from the desire to be seduced.”
Daniel J. Boorstin
“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”
Daniel J. Boorstin“The courage to imagine the otherwise is our greatest resource, adding color and suspense to all our life.”
Daniel J. Boorstin“The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes 'sight-seeing.'”
Daniel J. Boorstin“The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge.”
Daniel J. Boorstin“Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge.”
Daniel J. Boorstin“The force of the advertising word and image dwarfs the power of other literature in the 20th century.”
Daniel J. Boorstin“Education is learning what you didn't even know you didn't know.”
Daniel J. Boorstin“The celebrity is a person who is known for his well-knownness.”
Daniel J. BoorstinAll in One Creative & Marketing Platform to tell stories at scale
