“The written word imparts a gravitas the spoken word lacks. The underlying assumption is that time and thought has been expended on what was written, even if that is not the case.”

“An email cannot be ignored. You may wish an email was not sent to you, because you learned what you did not want to know, but it must be acted upon because there is now a permanent record linking you to that information.”

“A damaging email forwarded outside the organization is indicative of problems within the organization.”

“EWI: Emailing While Intoxicated”

“People act in ways to maximize their self-interest within a company, so create incentives that align employee's objectives with the organization's mission statement. Reward compliance with core values as much as profitability, especially in the face of competitive pressures.”

“If you don't know the answer to a question, don't guess, don't speculate, don't hypothesize, don't make a joke it by email, tweet, conference call, or at a press conference...Somehow, eventually, the electronic communication surrounding a situation will be made public and clarify and clarify what actually transpired.”

“Electronic communication has transmuted conversations into durable and accessible records. Revisionist history has gone the way of the phone booth.”

“History was once rewritten by the victors. Now we write our own immutable histories with every email, text, and post.”

“Emails are viewed as an essential historical record of an organization. A record that cannot be expunged must be created with care or not created at all.”

“...with electronic communication, what one writes in a moment, eternity will not erase.”

“A single employee, with one message, can succinctly capture the essence of a corporation the same way an iconic photograph captures a moment. Unfortunately, it is usually the negative massages that are published or used in lawsuits.”