“To assure him, Peter Lim decided that the newsroom adopt this approach: it was better to produce the best story than the first story. He had good reason. Finding scoops in a Singapore with many OB markers carried a real risk: the story was sometimes incomplete or, as in the case of the bus fare increase, premature. For completeness, you sometimes incomplete or, as in the case of the bus fare increase, premature. For completeness, you sometimes had to rely on official spokesmen. But once they knew you were on the story, they either prevailed on the editors to hold it until the time was right to release it, or gave it to every newspaper. The edict went against the grain. No journalist could resist the temptation to be first with the news.”
“To assure him, Peter Lim decided that the newsroom adopt this approach: it was better to produce the best story than the first story. He had good reason. Finding scoops in a Singapore with many OB markers carried a real risk: the story was sometimes incomplete or, as in the case of the bus fare increase, premature. For completeness, you sometimes incomplete or, as in the case of the bus fare increase, premature. For completeness, you sometimes had to rely on official spokesmen. But once they knew you were on the story, they either prevailed on the editors to hold it until the time was right to release it, or gave it to every newspaper. The edict went against the grain. No journalist could resist the temptation to be first with the news.”
Cheong Yip Seng
“To assure him, Peter Lim decided that the newsroom adopt this approach: it was better to produce the best story than the first story. He had good reason. Finding scoops in a Singapore with many OB markers carried a real risk: the story was sometimes incomplete or, as in the case of the bus fare increase, premature. For completeness, you sometimes incomplete or, as in the case of the bus fare increase, premature. For completeness, you sometimes had to rely on official spokesmen. But once they knew you were on the story, they either prevailed on the editors to hold it until the time was right to release it, or gave it to every newspaper. The edict went against the grain. No journalist could resist the temptation to be first with the news.”
Cheong Yip Seng, OB Markers: My Straits Times StoryAll in One Creative & Marketing Platform to tell stories at scale
