Strategy Quotes
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“The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.”
Max McKeown
“The essence of strategy is choosing what not to do.”
Michael E. Porter, What Is Strategy?“Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.”
Max McKeown, The Strategy Book“Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.”
Max McKeown, The Strategy Book“A good strategy with a bad implementation is a bad strategy”
Gary Hamel“Strategy is about shaping the future.”
Max McKeown, The Strategy Book“A positive strategy should focus on innovation.”
Sanjiv Anand, Execution Excellence: Making Strategy Work Using the Balanced Scorecard“The real heart of strategy is the strategist.”
Max McKeown, The Strategy Book“Strategy and culture should have breakfast together.”
Max McKeown, The Strategy Book“Brilliant strategy is the best route to desirable ends with available means.”
Max McKeown, The Strategy BookAll in One Creative & Marketing Platform to tell stories at scale
