“The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.”
“The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.”
Max McKeown
“Innovation is about practical creativity - it's about making new ideas useful...”
Max McKeown“Innovation is deviance which means that the rebellious personality is a natural resource for practical creativity. As an innovator, you need to reject the old to establish a new, better, status quo. And one of the most powerful sources of newness is the rebel or maverick, mind.”
Max McKeown“Brilliant strategy is the best route to desirable ends with available means.”
Max McKeown, The Strategy Book“Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.”
Max McKeown, The Strategy Book“Following the rules of your industry will only get you so far.”
Max McKeown, The Strategy Book“Strategy is not really a solo sport – even if you’re the CEO.”
Max McKeown, The Strategy Book“With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.”
Max McKeown, The Strategy BookAll in One Creative & Marketing Platform to tell stories at scale
