“Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.”

“Innovation is about practical creativity - it's about making new ideas useful...”

“Innovation is deviance which means that the rebellious personality is a natural resource for practical creativity. As an innovator, you need to reject the old to establish a new, better, status quo. And one of the most powerful sources of newness is the rebel or maverick, mind.”

“The best things happen to those who don't wait.”

“Brilliant strategy is the best route to desirable ends with available means.”

“A great strategy meeting is a meeting of minds.”

“Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.”

“Following the rules of your industry will only get you so far.”

“Strategy is not really a solo sport – even if you’re the CEO.”

“With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.”

“The real heart of strategy is the strategist.”