“We don't have a choice on whether we do social media, the question is how well we do it?”

“The power of social media is it forces necessary change.”

“You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.”

“We don't have a choice on whether we do social media, the question is how well we do it?”