“When we pick up the newspaper at breakfast, we expect - we even demand - that it brings us momentous events since the night before...We expect our two-week vacations to be romantic, exotic, cheap, and effortless..We expect anything and everything. We expect the contradictory and the impossible. We expect compact cars which are spacious; luxurious cars which are economical. We expect to be rich and charitable, powerful and merciful, active and reflective, kind and competitive. We expect to be inspired by mediocre appeals for excellence, to be made literate by illiterate appeals for literacy...to go to 'a church of our choice' and yet feel its guiding power over us, to revere God and to be God. Never have people been more the masters of their environment. Yet never has a people felt more deceived and disappointed. For never has a people expected so much more than the world could offer.”

“As you make your bed, so you must lie in it.”

“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”

“The courage to imagine the otherwise is our greatest resource, adding color and suspense to all our life.”

“The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes 'sight-seeing.'”

“The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge.”

“Technology is so much fun but we can drown in our technology. The fog of information can drive out knowledge.”

“The force of the advertising word and image dwarfs the power of other literature in the 20th century.”

“Time makes heroes but dissolves celebrities.”

“Education is learning what you didn't even know you didn't know.”

“The celebrity is a person who is known for his well-knownness.”